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Insider notes

What a former franchise broker wishes every buyer knew.

Five short notes on the things nobody volunteers: how the numbers mislead, who gets paid, who owns the brand. The opening of each is free to read here. The full notes come with Peregrine.

1

Why the numbers won’t line up

Every franchise brand shows you numbers, and it is natural to line them up side by side. They were never built to be compared, so the comparison can point you at the wrong brand.

Use the numbers to write your questions. Get your answers from the owners.
Full note · 6 min

The questions to ask, what to read in the disclosure document, and your next steps.

Included with Peregrine · $49 →
2

Who pays the broker, and how much

A franchise broker costs you nothing, and the franchisor’s sales team is friendly and quick. Both are paid only if you sign, and neither is obliged to tell you how much.

The advice is free because the franchisor pays for it. Ask how much, and by whom.
Full note · 5 min

The questions to ask, what to read in the disclosure document, and your next steps.

Included with Peregrine · $49 →
3

Who really owns the brand

You will spend years inside a franchise system, but the company that runs it can be bought and sold while you’re there.

Find out who owns the brand, how long they’ve owned it, and what changed the last time it was sold.
Full note · 5 min

The questions to ask, what to read in the disclosure document, and your next steps.

Included with Peregrine · $49 →
4

Why the reference list is picked for you

Talking to owners is the most important step before you buy. The franchisor will hand you names to call, and they are chosen.

You can call any owner on the Item 20 list. Decide whether to do it early on your own, or late with a broker beside you.
Full note · 5 min

The questions to ask, what to read in the disclosure document, and your next steps.

Included with Peregrine · $49 →
5

The retirement gap

Many people who have saved diligently for thirty years still look at the number and see a gap. Franchising is often sold as the way to close it.

A franchise can help close the gap. It is also a job and a concentrated bet. Size it as both.
Full note · 6 min

The questions to ask, what to read in the disclosure document, and your next steps.

Included with Peregrine · $49 →

Money doesn’t buy a franchise

Fit does.

Brands award franchises to people who fit the brand and the day-to-day work. Every note ends in the same place: the owners already doing it.

All five notes, your state’s market scans, and Peregrine.

$49, once. 7-day money-back guarantee, no questions.

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Life is better without a boss… unless it’s you.